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2025 AI Summit
Project type
Event Design, Branding, Swag Design, Visual Identity
Role
Art Direction and Design
The 2025 AI Summit was PhotoShelter’s annual virtual event, bringing together marketers and creatives to explore how artificial intelligence is shaping the future of storytelling. The goal was to create an identity that felt bold, optimistic, and human, highlighting the creative potential of AI rather than the fear often associated with it.
The visual system is built on a set of geometric shapes that represent technology, growth, people, and collaboration, the core elements of what PhotoShelter stands for. These shapes form a vibrant, modular pattern that became the foundation for a flexible and expressive identity. The color palette draws from PhotoShelter’s core branding, but introduces a brighter, more playful twist that gives the system a fresh and energetic feel.
From event slides and speaker graphics to social templates and swag, the branding brought energy and cohesion to every touchpoint. Each design element was created to spark curiosity while remaining grounded in PhotoShelter’s visual language.
The final identity made the summit feel exciting, relevant, and approachable. It sparked engagement across teams and audiences, bringing inspiration and excitement to conversations around the future of AI and creativity.
