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Artes Oscuras
Project type
Branding, Packaging Design, Visual Identity
Location
El Paso, TX
Role
Concept and Design
Artes Oscuras is a concept brand that reimagines dark chocolate as a modern ritual. Each bar is made with cacao from small-batch producers in Madagascar, Mexico, Peru, Vietnam, and the Philippines, celebrating the distinct character of each origin.
Rooted in the metaphor of the dark arts, the brand explores chocolate as alchemy. Bars are named after myths and rituals (Yemanjá, Maleficio, Amarre) with storytelling woven into both flavor and form.
Bold geometric shapes meet antique etchings to create a rich, layered aesthetic. Earthy tones, gold accents, and a cacao-inspired logo give the brand a sense of mystery and craft. Each wrapper includes its own color palette and an inner branded pattern, turning every bar into a meaningful, immersive experience.
The result is a brand that feels both modern and timeless. Artes Oscuras transforms chocolate into something deeper, an object of ritual, story, and connection.
