The Social Summit brings together marketers and creatives to explore how to create authentic content and unlock the power of social media in storytelling. The goal for this event was to create an identity that felt bold, optimistic, and human.


This visual system was built on a set of geometric shapes that represent people, collaboration, technology and growth. These shapes come together to create a vibrant, modular pattern that became the foundation for this flexible and expressive identity. The color palette draws from PhotoShelter’s core branding, but introduces a brighter, more playful shades that gives the system a fresh and energetic feel.

From event slides and speaker graphics to social templates and swag, the branding brought energy and cohesion to every touchpoint. The final identity made the summit feel exciting, relevant, and approachable. It sparked engagement across teams and audiences, bringing inspiration and excitement to conversations around authenticity and the power of social media.